Valspar Spray Paint Named 2012 Product of the Year
Feb 29, 2012
CHICAGO, February 29, 2012 – The Valspar Corporation, a leader in the paint and coatings industry, today announces that Valspar Spray Paint has been named the 2012 Product of the Year* in the paint category. Valspar recently introduced a breakthrough new spray paint formula and spray can design that helps people connect to the transformative power in color more easily than ever. The new innovations to Valspar Spray Paint were honored yesterday evening by Product of the Year USA at a ceremony in New York City.
Valspar Spray Paint is uniquely designed to make the spray painting experience easier, faster and cleaner than ever before. The can’s large, comfortable finger pad requires 33% less finger pressure than other spray paint cans. The patented spray top, an integral part of the can’s design, shields the finger from paint and features a twist and lock design, so there is no separate top to remove or replace after use. The Valspar Spray Paint formula provides consistent, quick-drying coverage, and dries smoother for a more polished, professional looking project with the perfect finish.
“Valspar Spray Paint being named Product of the Year is especially rewarding because the honor is based on thousands of votes by actual consumers,” said Jane Ryder, Marketing Manager, Valspar Consumer. “The advances we have made to Valspar Spray Paint are based on extensive research into everything people want in a spray paint, so this award really validates those innovations.”
Product of the Year is the world's largest consumer-voted program that recognizes innovation in consumer packaged goods. 2012 marks the fourth annual round of Product of the Year in the United States with over 50,000 American shoppers voting on products in a survey conducted by TNS, the world's largest custom research agency. Finalists for Product of the Year are judged on four key elements: appeal of innovation, usage, satisfaction and purchase intent.
Valspar Spray Paint is available at Lowe's stores nationwide and select independent retailers. For more information about Valspar spray paint, project ideas, or to locate a retailer, please visit www.valsparPaint.com.
*Winner, Paint Category. Survey of 50,180 people by TNS.
About The Valspar Corporation
The Valspar Corporation (NYSE: VAL) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry.
About Product of the Year
Product of the Year is the only consumer product award that rewards innovation and is voted on by real consumers. Established 25 years ago in France, POY currently operates in 28 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Backed by the votes of 50,000 consumers, the distinct red POY logo serves as shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10-15%. Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information visit www.productoftheyearusa.com.
TNS is the world’s largest custom research agency, delivering actionable insights and research-based business advice to its clients so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 70 countries, TNS is part of Kantar, the world’s largest research, insight and consultancy network. Please visit www.tns-us.com for more information.