Valspar Paint® Launches ConnectLIVE: Innovative Virtual Paint Color Consultation App

Jun 20, 2012

CHICAGO, June 20, 2012 – To help people connect to the power in color, Valspar Paint® announces the debut of their ConnectLIVE app, an innovative tool that offers live paint color consultations with a professional color consultant, directly from the comfort of your home. For a limited time, ConnectLIVE is available free to the public for download from the App Store for iPad®2 and iPad®3 users, and will be available soon for iPhone®4S. The app enables users to schedule and conduct a customized 30-minute color consultation with a color consultant, valued at approximately $75.

An innovative tool in the paint industry, ConnectLIVE uses leading video technology to create a virtual one-on-one appointment between Do-It-Yourself painters and a Valspar color consultant, who creates a customized color scheme tailored to each participant’s space. During a ConnectLIVE appointment, the Valspar color consultant views the participant’s interior living space and personal style aesthetic, and following an open dialogue, recommends a personalized Valspar color palette for their space. The palette will include coordinated picks for any paintable surfaces in the room, including: accent walls, ceilings, trim, fireplaces, and more. The ConnectLIVE app allows users to preview a digital color chip of the recommended Valspar paint colors on the screen. Following the appointment, participants will receive a summary of all paint colors from their custom, expert-curated palette.

“Valspar is committed to innovation and making it easy for people to incorporate the right colors into their home. The Valspar ConnectLIVE app provides professional guidance on paint color selection that is tailored to each person’s space and personal style,” said John Anton, Vice President, Valspar Consumer Marketing. “Valspar has thousands of colors to choose from and this personal consultation tool, virtually, helps people connect to the power in color and easily transform their homes.”

Valspar ConnectLIVE color consultations are available by appointment only, Monday through Friday, 10 a.m. – 7 p.m. EST and Saturday, 8 a.m. – 2 p.m. EST. To participate, users 18 years of age or older can visit the App Store and download the app on an iPad2, or iPad3, and coming soon for iPhone4S. The ConnectLIVE color consultant appointments are available for interior rooms only. During the scheduled appointment, participants must be in the room that they would like the color consultant to preview, and WiFi access is required. Consultations are scheduled on a first come, first serve basis through the Valspar ConnectLIVE app.

To learn more about the Valspar ConnectLIVE color consultant app, watch our demo video: To download the ConnectLIVE color consultant app, visit the App Store and follow the prompted directions:

Valspar also offers other unique and innovative color selection tools. Valspar recently launched the Valspar Love Your Color Guarantee. From now until October 8, 2012, Valspar is offering a complimentary replacement color to anyone who does not absolutely love their first color choice. For additional details, eligibility requirements and information on how to obtain a rebate through the Love Your Color Guarantee, please visit

Additionally, Valspar offers the Virtual Painter that allows consumers to upload photos and virtually paint with Valspar colors; Valspar Paint Sample Kits to explore color options in the home; and the free ProjectPaint app available in the App Store, Google Play and BlackBerry App World that allows consumers to view, save and email Valspar paint colors.

For more information about Valspar Paint, please visit and become a fan of Valspar Paint on Facebook at

About The Valspar Corporation

The Valspar Corporation (NYSE: VAL) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry.

Media Contacts:

Phone: 212-966-3759

Michelle Shen

Jourdann Lubliner

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