Creating the highest-quality paint for our customers is important to Valspar. So our promise is to connect you to the full power in color by developing the best products in the market.
Recently, we conducted a series of steps to create and validate that Valspar Reserve beats the competition.
First, we asked an independent research firm, Shapiro & Associates, to survey hundreds of people to identify their most important paint attributes. The survey concluded that durability, one-coat coverage and stain-blocking capabilities were high on our customers’ wish lists for interior paint. We listened. For exterior paint, consumers wanted products that were dirt, mildew and fade resistant so that their home stays looking as beautiful as the first day it was painted. Once again, we listened.
Second, we created entirely new PATENTED paint formulas using the very best ingredients and our new HydroChroma™ Technology.
Third, our new paints and the leading competitors’ premium paints were tested for these important attributes by us and Coatings Research Group Inc. (CRGI) in Cleveland, an independent laboratory. The paints were submitted in coded cans so CRGI didn’t know whose paint they were testing. That ensured results that were fair and unbiased.
Finally, we anxiously awaited the results.
And we are proud to say that there is, indeed, power in our color.
Valspar Reserve is our most durable Paint + Primer ever.
We are proud to share the following results with you.
is a composite term that is the average of two high-scoring attributes for interior paints:
(1) Washability/Stain resistance — ease of removing household stains from the painted surface and (2) Scrub resistance — how well the paint film holds up to repeated scrubbing. Both attributes were measured using standardized performance tests.
Washability/Stain Resistance was measured using eight standard test stains, including tea, purple marker, wine, red marker, coffee, grape juice, mustard and lipstick. Stains were applied to test panels and allowed to set for one hour prior to washing with Formula 409® cleaner. The cleaned panels were then assessed for any residual staining.
Scrub resistance was measured using ASTM D2486-06 Method A, with the films being evaluated to failure, or up to 1000 complete cycles.
This independent testing establishes that VALSPAR RESERVE has unbeatable durability for life-proof color. Its combined stain and scrub resistance is unsurpassed.
of paint using Valspar HydroChroma Technology colorants was tested by making single colorant paint films using the newly improved colorants and exposing those paint films to sunlight for an extended period of time. VALSPAR RESERVE with HydroChroma Technology is more fade resistant than premium paints with traditional colorant. The side-by-side photo representation of expected results visually depicts at a single point in time (after an approximately 2-year, 45° south-facing outdoor exposure) the improvement in fade resistance between our premium latex satin exterior paint with HydroChroma Technology and the same premium paint made with a traditional colorant.
was measured in our laboratories using ASTM D5590. Painted samples were placed onto agar plates inoculated with a known concentration of four mildew contaminants. Growth of each mildew type was assessed after four weeks, and the painted surface was rated on a 0 to 4 scale, where 0 = no mildew growth and 4 = >60% of the paint covered in mildew. The ratings for the three sheens of each paint brand were then converted to percent of mildew growth and averaged.
the exterior paint surface of VALSPAR RESERVE was 3X more mildew resistant than the leading competitor’s exterior paint.
Surface mildew resistance of VALSPAR RESERVE also tested higher than the next three leading premium brands, establishing that VALSPAR RESERVE provides an unbeatable mildew-resistant coating. The side-by-side photo representation of expected results visually depicts at a single point in time (approximating the expected mildew growth after several years of field exposure) the relative 3X improvement in surface mildew resistance between VALSPAR RESERVE and a leading competitor’s paint. Mildew growth is dependent on time and localized environmental conditions, so the actual mildew amount may vary from this representation.
is a measure of the paint’s ability to resist dirt adhesion and maintain a clean appearance. Painted test panels were measured by CRGI for their initial “lightness value” (L*) using a visible light spectrophotometer. Then, a dirt media was applied to the surface and allowed to stand for four hours. The surface was washed using water and a folded cloth, and the lightness value was re-measured. The change in lightness value is a measure of the paint’s dirtiness.
VALSPAR RESERVE exterior paint had a 5X cleaner appearance than the leading competitor’s exterior paint.
The appearance of VALSPAR RESERVE also tested higher than the next three leading premium brands, establishing that VALSPAR RESERVE has unbeatable dirt resistance. The gray-scale picture of our flat finish paint vs. a competitor’s paint demonstrates that VALSPAR RESERVE maintains a cleaner appearance after being exposed to dirt and being washed.