valspar paint®
New Valspar Reserve interior and exterior paint with HydroChroma Technology

Valspar® Reserve™.
Our most durable paint ever.

Creating the highest-quality paint for our customers is important to Valspar. So our promise is to connect you to the full power in color by developing the best products in the market.

Recently, we conducted a series of steps to create and validate that Valspar Reserve beats the competition.

First, we asked an independent research firm, Shapiro & Associates, to survey hundreds of people to identify their most important paint attributes. The survey concluded that durability, one-coat coverage and stain-blocking capabilities were high on our customers’ wish lists for interior paint. We listened. For exterior paint, consumers wanted products that were dirt, mildew and fade resistant so that their home stays looking as beautiful as the first day it was painted. Once again, we listened.

Second, we created entirely new PATENTED paint formulas using the very best ingredients and our new HydroChroma™ Technology.

Third, our new paints and the leading competitors’ premium paints were tested for these important attributes by us and Coatings Research Group Inc. (CRGI) in Cleveland, an independent laboratory. The paints were submitted in coded cans so CRGI didn’t know whose paint they were testing. That ensured results that were fair and unbiased.

Finally, we anxiously awaited the results.

And we are proud to say that there is, indeed, power in our color.

The research demonstrates that across flat, satin and semi-gloss sheens, on average, VALSPAR RESERVE interior paint with HydroChroma Technology provides

40% more durability,
40% better stain blocking and
20% better hide

than the leading competitor’s tested product. Research also demonstrates that VALSPAR RESERVE exterior paint maintains a

5X cleaner appearance and has a
3X more mildew-resistant surface

than the leading competitor’s tested product.

VALSPAR RESERVE is our most durable Paint + Primer ever.

We are proud to share the following results with you.

VALSPAR RESERVE INTERIOR

DURABILITY

is a composite term that is the average of two high-scoring attributes for interior paints:
(1) Washability/Stain resistance — ease of removing household stains from the painted surface and (2) Scrub resistance — how well the paint film holds up to repeated scrubbing. Both attributes were measured using standardized performance tests.

Valspar Reserve scored as being 40% more durable than the leading competitor using this measure.

Washability/Stain Resistance was measured by applying eight standard test stains such as marker, coffee and grape juice to test panels and allowing the stains to set for one hour prior to washing with Formula 409® cleaner. The cleaned panels were then ranked on a scale from 0 (severe staining) to 10 (complete stain removal). VALSPAR RESERVE scored over 65% higher than the leading competitor’s paint across its three sheens. The side-by-side picture of our satin sheen product versus a competitor’s product demonstrates how red marker, coffee and grape juice stains wipe off from VALSPAR RESERVE paint.

Valspar Reserve Interior with HydroChroma Technology for superior washability and stain resistance

Scrub resistance was measured using ASTM D2486-06 Method A, with the films being evaluated to failure. VALSPAR RESERVE withstood 14% more scrub cycles to failure than the leading competitor’s paint. The side-by-side picture of our semi-gloss product versus a competitor’s product demonstrates that VALSPAR RESERVE paint withstands repeated washings. The picture was taken after a single coat of each product had been scrubbed for approximately 670 cycles. The underlying black background is starting to show through the competitor’s product where it had been scrubbed while VALSPAR RESERVE remains largely intact.

Valspar Reserve Interior with HydroChroma Technology for superior scrub resistance

Just being more durable than the top competitor wasn’t enough.

The durability of VALSPAR RESERVE was also tested against the next two leading premium brands of interior paint. This independent testing establishes that VALSPAR RESERVE has unbeatable durability for life-proof color. Its combined stain and scrub resistance is unsurpassed.

HIDE

is a way of testing the paint to ensure it covers in one coat. VALSPAR RESERVE and a competitive product were tested by brushing or rolling them on industry-standard black charts at the recommended 400 square feet per gallon rate and using a scientific “drawdown” bar to create a precise 4-mil film

VALSPAR RESERVE scored as having 20% better hide than the leading competitor’s paint.

VALSPAR RESERVE was also tested for hide against the next two leading premium brands and resulted in unbeatable hide for one-coat coverage. The side-by-side picture of one coat of our satin finish white paint vs. a competitor’s white paint demonstrates the better hide of VALSPAR RESERVE.

Valspar Reserve Interior with HydroChroma Technology for superior coverage and hide

STAIN BLOCKING

measures the ability of a paint to cover an existing stain and not have that stain bleed through the paint film over time. This attribute was tested by applying a single coat of interior paint over a purposefully pre-stained substrate (using the standardized stains specified by CRGI™ 79). The paint was visually observed seven days later and scored on a scale of 0 (severe stain appearance through the paint) to 10 (complete stain blocking).

VALSPAR RESERVE had stain-blocking scores (on average over all three sheens) that were 40% better than the leading competitor’s paint.

VALSPAR RESERVE also tested higher for stain blocking than the next two leading premium brands.

VALSPAR RESERVE EXTERIOR

FADE RESISTANCE

of paint using Valspar HydroChroma Technology colorants was tested by making single colorant paint films using the newly improved colorants and exposing those paint films to sunlight for an extended period of time. VALSPAR RESERVE with HydroChroma Technology is more fade resistant than premium paints with traditional colorant. The side-by-side photo representation of expected results visually depicts at a single point in time (after an approximately 2-year, 45° south-facing outdoor exposure) the improvement in fade resistance between our premium latex satin exterior paint with HydroChroma Technology and the same premium paint made with a traditional colorant.

Valspar Reserve Exterior with HydroChroma Technology for superior fade resistance

MILDEW RESISTANCE

was measured in our laboratories using ASTM D5590. Painted samples were placed onto agar plates inoculated with a known concentration of

four mildew contaminants. Growth of each mildew type was assessed after four weeks, and the painted surface was rated on a 0 to 4 scale, where 0 = no mildew growth and 4 = >60% of the paint covered in mildew. The ratings for the three sheens of each paint brand were then converted to percent of mildew growth and averaged.

the exterior paint surface of VALSPAR RESERVE was 3X more mildew resistant than the leading competitor’s exterior paint.

Surface mildew resistance of VALSPAR RESERVE also tested higher than the next three leading premium brands, establishing that VALSPAR RESERVE provides an unbeatable mildew-resistant coating. The side-by-side photo representation of expected results visually depicts at a single point in time (approximating the expected mildew growth after several years of field exposure) the relative 3X improvement in surface mildew resistance between VALSPAR RESERVE and a leading competitor’s paint. Mildew growth is dependent on time and localized environmental conditions, so the actual mildew amount may vary from this representation.

Valspar Reserve Exterior with HydroChroma Technology for superior mildew resistance

CLEANER APPEARANCE

is a measure of the paint’s ability to resist dirt adhesion and maintain a clean appearance. Painted test panels were measured by CRGI for their initial “lightness value” (L*) using a visible light spectrophotometer. Then, a dirt media was applied to the surface and allowed to stand for four hours. The surface was washed using water and a folded cloth, and the lightness value was re-measured. The change in lightness value is a measure of the paint’s dirtiness.

VALSPAR RESERVE exterior paint had a 5X cleaner appearance than the leading competitor’s exterior paint.

The appearance of VALSPAR RESERVE also tested higher than the next three leading premium brands, establishing that VALSPAR RESERVE has unbeatable dirt resistance. The gray-scale picture of our flat finish paint vs. a competitor’s paint demonstrates that VALSPAR RESERVE maintains a cleaner appearance after being exposed to dirt and being washed.

Valspar Reserve Exterior with HydroChroma Technology maintains a clea¬ner appearance