Interior Colors

Valspar Paint and Lowe’s Launch Breakthrough Hi-DEF Advanced Color System™ Technology

Jul 12, 2010

Chicago, IL – July 12, 2010 – Introducing “high definition” for paint. Valspar has pioneered a breakthrough in paint color and performance technology with the launch of Valspar® Signature Colors® with Hi-DEF Advanced Color System™. The innovative formulation, available exclusively at Lowe’s, boasts the ultimate hiding formula, which covers most old colors in one coat – delivering a faster, easier application. The paint also features super-saturated pigments for “true-to-chip” accuracy, meaning Valspar’s more than 3,000 colors are the truest colors possible and are more vibrant and richer than ever before.

Howard Heckes, Valspar’s senior vice president, Consumer Division, said, “People tell us that what they want most in a paint is a product that hides the old color quickly and easily, and matches the color on the chip. Valspar Hi-DEF Advanced Color System™ delivers that and much more. It not only maximizes coverage, but also glides on effortlessly, giving a smooth, silky finish. The wide array of color options allow for easy, unlimited decorating opportunities with true, lasting colors.”

Patti Price, senior vice president of merchandising for Lowe’s, commented, “The new Hi-DEF Advanced Color System™ is a breakthrough in paint technology that delivers a superior paint product, which our customers continue to look for when selecting colors to decorate their homes. With Hi-DEF Advanced Color System, customers can cover their old color faster and easier than before with paint that maintains its color longer, saving both time and money.”

Available exclusively at Lowe’s stores nationwide, Valspar Signature Colors with the Hi-DEF Advanced Color System™ technology comes in matte, eggshell, satin and semi-gloss finishes. A mark of Valspar’s and Lowe’s commitment to quality products and customer satisfaction, Signature Colors® comes with a lifetime warranty.

Valspar® Signature Colors® with the Hi-DEF Advanced Color System™ technology retails for $30.98 to $33.98 per gallon. For more information, please visit or

About The Valspar Corporation:

The Valspar Corporation (NYSE: VAL) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry. For more information, visit

About Lowe’s:

With fiscal year 2009 sales of $47.2 billion, Lowe’s Companies, Inc. is a FORTUNE® 50 company that serves approximately 15 million customers a week at more than 1,700 home improvement stores in the United States, Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe’s is the second-largest home improvement retailer in the world. For more information, visit

Press contacts for Valspar:
Michael McGraw and Ashley Boyle
LaForce + Stevens
212.242.9353, Ext 127, Ext 209

Press contact for Lowe’s Companies, Inc.:
Jaclyn Pardini

For media & press inquires, contact:

Jourdann Lubliner

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