VALSPAR WINS BEST IN SHOW AND BEST BRAND VIDEO AT THE 2016 DIGIDAY VIDEO AWARDS
Jan 27, 2016
(CHICAGO, IL - January 27, 2016) Valspar, the nation's most widely distributed paint brand, was honored this week for its "Color for All" campaign that helped colorblind individuals obtain ground-breaking eyewear allowing them to see and experience color for the first time. Along with its advertising agency FCB Chicago, Valspar won both "Best in Show" and "Best Brand Video" at the sixth annual Digiday Video Awards Gala recognizing the media and marketing industry's best online campaigns, and the creative teams responsible for them.
Valspar's short documentary, "Color for the Colorblind," was cited for its achievement in gaining more than 800 million impressions in the first month alone of its online posting, and 5 million views in total. The video shares the stories of four recipients of the glasses that correct the vision condition. An added social media component of the campaign was #ColorForAll, which encouraged those affected by color blindness to share their own personal stories, resulting in a group of video submissions that went viral and garnered tens of millions of views. "Color for the Colorblind" was also one of YouTube's Most Watched Videos for March 2015.
With more than 200 submissions, across 13 categories, Digiday named Valspar from among 30 finalists for the "Best in Show" prize, and the paint company topped four other entries for "Best Brand Video."
"For Valspar, a company so deeply rooted in color, our 'Color for All' campaign has been a fulfilling and humbling journey," said Joel Wasserman, Director of Brand Integration at Valspar. "Now to be recognized for this initiative by the country's community of creative marketers is an added accomplishment for which we are very grateful and proud."
To learn more about the Digiday Awards, visit http://digiday.com/event/video-awards/
Valspar: If it matters, we're on it.®
Valspar is a global leader in the coatings industry providing customers with innovative, high-quality products and value-added services. Our 11,000 employees worldwide deliver advanced coatings solutions with best-in-class appearance, performance, protection and sustainability to customers in more than 100 countries. Valspar offers a broad range of superior coatings products for the consumer market, and highly-engineered solutions for the construction, industrial, packaging and transportation markets. Founded in 1806, Valspar is headquartered in Minneapolis. Valspar's reported net sales in fiscal 2014 were $4.5 billion and its shares are traded on the New York Stock Exchange (symbol:VAL). For more information, visit valsparpaint.com and follow @valspar on Twitter