VALSPAR LAUNCHES INNOVATIVE DIGITAL SERVICE PLATFORM ASKVAL.COM™

Jun 23, 2016

(CHICAGO, IL — JUNE 2016) — Valspar, the nation's most widely distributed paint brand, has launched an innovative interactive consumer paint resource dedicated to delivering the highest caliber of personalized service to avid and aspiring DIY-ers nationwide. AskVal.com is a paint industry pioneer in color exploration and color selection, offering an unprecedented collection of complementary tools to guide the color decision process including the first-of-its-kind Valspar Pinterest Analyzer, free expert design advice, photo color matching, color personality quiz and free paint chip delivery.

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"This cutting edge website was developed as an extension of a core brand belief in helping consumers make a change for the better," said Heidi Petz, vice president of marketing for Valspar North America Consumer Division. "We want to inspire and empower people to take on paint projects, big or small, and remind them that doing it yourself doesn't mean doing it alone. Valspar is here to help throughout the entire painting process, starting with choosing the right color." AskVal.com was designed to help people make confident color decisions through a suite of personalized color tools and content. By taking color exploration cues from high-style industries such as fashion and cosmetics, the mobile-first site shortens the amount of time shoppers spend on selecting colors for their paint projects.



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Personality Quiz + Inspiration

AskVal.com provides a quick and easy quiz option to help users identify colors and palettes that perfectly fit their personalities. Additional inspirational photos and color trends information are also easily accessible with just a few clicks.



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Valspar's Pinterest Analyzer

The key feature of the platform is its ability to help pinpoint the right color for the project. Not only can the site's photo matching application translate any image into Valspar paint colors, but Valspar's Pinterest Analyzer feature, built using the Pinterest API, turns a user's Pins into palettes by pulling out a user's highest-trending colors for quick and easy inspiration. "Pinterest is a frequent first stop for DIY-ers seeking project ideas, so this partnership was a natural fit and an integral part of the AskVal.com platform," said Petz. "We're thrilled to have partnered with the Pinterest team to create a completely unique experience for Valspar customers."



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Color Consultations

For shoppers who still need help making color choices, AskVal.com now offers complimentary online color consultations. Valspar's expert color consultants recommend a variety of personalized color palettes based on the customer's specific project needs, design tastes and color preferences.



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Paint Chip Delivery

By providing free paint chip delivery to AskVal.com users, Valspar is leading the paint category and bridging the gap between online color browsing and in-store color decisions. Conveniently delivering paint chips directly to the customer helps ensure that they visit their preferred store with color decisions in hand. "We are proud to be the first in the industry to offer this service to consumers. Projects often feel daunting enough, and we want to help streamline the decision-making process any way we can," said Petz. AskVal was created in partnership with FCB Chicago —Valspar's creative agency of record. For more information, please visit AskVal.com

Valspar: If it matters, we're on it.®
Valspar is a global leader in the coatings industry providing customers with innovative, high-quality products and value-added services. Our 11,000 employees worldwide deliver advanced coatings solutions with best-in-class appearance, performance, protection and sustainability to customers in more than 100 countries. Valspar offers a broad range of superior coatings products for the consumer market, and highly-engineered solutions for the construction, industrial, packaging and transportation markets. Founded in 1806, Valspar is headquartered in Minneapolis. Valspar's reported net sales in fiscal 2015 were $4.4 billion and its shares are traded on the New York Stock Exchange (symbol: VAL). For more information, visit valsparpaint.com and follow @valspar on Twitter

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Weber-Shandwick

Jourdann Lubliner s-wpress@webershandwick.com

 
 
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